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ebisoba ichigen

ebisoba ichigen has achieved cult status amongst japan’s most discerning ramen aficionados – the secret to its success has been the pairing of ramen with a shrimp based broth for an innovative twist to an old and popular recipe. for its first hong kong location, we designed a space that reveals the power of the flavour by using colors that reflect the ingredient, resulting in the bold and instantly recognisable ebisoba red. reminiscent of the ribbed and curved shell of a shrimp, a sculptural canopy made up of individual pine strips runs from the street to the kitchen, paying tribute to the food while adding a touch of quirkiness to ship street.

khromis

like a prism dispersing monochromatic light into a spectrum of colours, khromis is a catalyst for transformation. each frame empowers the individual to reveal a whole palette of emotions and personalities. resembling a pair of glasses, the logo is also an expression of refracted light paths. the interior uses mirrors to create reflections and perspective, manoeuvring light to display the product in the best possible way. a touch of wood warms up the interior, along with the coffee bar in the corner, creating a comfortable atmosphere for a multi-sensory experience.

osteria marzia

a place where the sun meets the sea, osteria marzia brings the cuisine and romance of the southern italian coast to the heart of wan chai. through expansive windows, the glorious glow of sunlight breathes life to the luminous aqua blues, yellows and golds inspired by the mediterranean sea and shoreline. boat building techniques guide the interior architecture, and a contemporary maritime spirit find its expression in warm teak wood, white bamboo panels, navy blue banquettes and coral-blue tiles. here, the sea reveals itself in tables with shimmering surfaces and lamps that look like fishing lanterns. herbs from the aeolian islands perfume the air, as friends old and new gather to enjoy la dolce vita over wine and sumptuous italian seafood. a homage to life in cities by the sea, osteria marzia is an encounter with the flavours and sensuality of the mediterranean, in a dazzling oasis near the hong kong harbour.

Identity

hokkaidon

a unique take on a traditional motif, hokkaidon’s graphic expression is a disruption of the tranquil pattern of seigaiha, the instantly recognizable blue rolling waves. energy of the sea-to-table dishes unravels on the murals as an array of eclectic seafood break through the blue and white boundaries of the ocean, adding renewed vigor to this piece of japanese heritage. rice, the foundation of japanese food and culture, is at the core of the logo, creating a pure and distinct brand that reflects the essence of chirashi.


press
yatzer

Identity

mango tree cafe

on the walls of the mango tree cafe, a cultural snapshot of thailand’s street life: one of overloaded humans who magically resemble an enchanted forest, melding a fierce jungle setting with provincial life on a busy thai street. classic thailand with a contemporary twist, creating an innovative vibe with a familiar background that sets the scene for the novel menu – authentic thai meets western cuisine – that invites all to experience its quirky fun.

Identity

sulwhasoo cny campaign

behind the story of this cheeky well-travelled rat, is a collaboration that transcends cultural and creative borders. korea’s leading holistic beauty brand, sulwahsoo, and paris’s 18th century pattern maker, antoinette poisson, came together to develop sulwhasoo’s limited edition chinese new year packaging. we were challenged to create a global campaign out of antoinette poisson’s pattern of peonies, heart-links, and this year’s zodiac protagonist— the rat. staying true to the two dimensional nature of antoinette poisson’s work, we brought the packaging alive by revealing a whole world within the pattern and taking viewers on an enchanting journey past city landmarks and sulwhasoo’s signature product.

 

 

paradis

inspired by haitian vodou, paradis takes its cues from the haitian goddess of the moon: mawu. the mesmerising mystique of a lunar eclipse is seen throughout the space, from subtle hints across the restaurant’s branding, to the custom-made lighting fixtures fitted throughout the space itself. it caters specifically to creatures of the night, taking visitors from dinner service through to cocktail hour, and onwards through the wicked hours of the early morning.

rich greens and earthy browns are at the base of the interiors, balanced with a striking gold finishes throughout. on the walls, visitors find a reflection of their own animalistic desires, with hand-painted murals intricately drawn directly to the restaurant walls — each so delicately drawn as if they were created by the priestess herself.

at the centre, the low-slung ceiling encompasses visitors in a warm embrace, while the brass, soft woods and rattan straw details create a sense of discovery that could – until now – only be found in the outdoors.

Interiors

trudon

founded in 1643, maison trudon is the oldest candle manufacturer. maison trudon extends its savoir faire and unveils a line of personal fragrance. substance accompanied the brand with its communication strategy, global branding, packaging, print and digital design. our challenge was to subtly express the rich brand heritage whilst reinterpreting a modern approach.

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Brand Identity

 

 

 

Digital

 

 

 

zoobeetle

in the up and coming district of poho, a charming new château has set down roots. more than just a concept, château zoobeetle encapsulates the very essence of being french and carries it off with just the right touch of parisian insouciance.

we were given a split level store space of 1500 sq. ft. to dream up the effortless elegance of a modern apartment on the left bank, upstairs from a hip new brasserie. the architecture epitomises zoobeetle’s multi sensory brand experience; fixtures throughout the space accentuate the house founders’ hand­picked vintage decor. the effect is one of a contemporary atelier, with a facade inspired by the old world elegance of parisian couturiers.

the origin of zoobeetle is the quintessential parisian experience expressed through a line of culturally crafted leather goods, woven by the founders with strands of the house dna including travel, art and photography.

downstairs, the bar’s lighting and shingled tiles convey you to the rooftops of paris. racks behind the bar echo the atelier’s polished fixtures, harmonising with the gleaming brass countertop. sate your tastebuds with a delectable selection of cheeses and charcuterie, while indulging in a sip of sauvignon.

Interiors

burger circus

the scene is set: circa 1940, somewhere along the mid-west, a group of circus performers are on their way to the next gig on their national grand tour and boy, do they have an appetite. an appetite for magic, milkshakes and more, that is. cue burger circus.
burger circus is a whimsical take on the classic mid-century americana diner. the space, inspired by edward hopper’s painting “compartment c, car 293”, encompasses train carriage accents like the curved stainless steel wall panels and warm tones casted by vintage lamps. the circus narrative in the branding content was derived from francis lawrence’s water for elephants and is pushed throughout the menus and circus posters, which vividly display the different characters’ quirks and talents. situated at the foot of soho, customers take a ride ( almost literally, as they dine in carriage booths ) to a nostalgic time filled with retro vibes and feel good food.

Interieur

BurgerCircus

Design Produit

Branding

BurgerCircus

BurgerCircus