bibo

An elegant building stands on Hollywood Road amongst antique shops and art galleries. Discreetly opulent touches suggest this may be a smart regional office for a prosperous business. Yet inside the building, people gather to enjoy fine French cuisine in a setting filled with important and exciting works of modern and street art.

Substance were challenged to create a restaurant where modern street art, classic French gastronomy, and the space which contained the two could work together in harmony. The inspiration came in the form of 1930’s Art Deco – a design aesthetic modern enough to serve as a backdrop to constantly changing and extremely eclectic artistic expression, but also elegant and comfortable enough as a spatial environment in which to serve classic French gastronomy. The connection between the decade, art works, and cuisine was made through a craftily invented story of an abandoned office building of a formerly prosperous French tram company, now occupied by street artists who express themselves by layering their art on surfaces with a history, tagging their ideas on the physical space that has since become ‘Bibo’.

Identity

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Interior

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the krug room

the krug room is one of the world’s finest culinary experiences but also one of the hardest place to find…established in 2006 in a partnership between mandarin oriental, hong kong and krug champagne. the renovation was to celebrate the hotel’s 50th anniversary.

nestled in the heart of the mandarin oriental hotel kitchen, the volume of the room and its location were a perfect starting point to create the intimate surroundings of a train carriage, boasting stunning views of a fast-moving kitchen. the result is that of contemporary old-world elegance.

Interior

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grass

a true botanist’s paradise, grass restaurant and lounge is a carbon-zero venture located in the hub of the miami design district. while savoring the “eco-friendly fare,” patrons can rediscover first-hand the leafy delicacies on their plates by strolling through the vivid space, where ingredients are grown everywhere in vertical gardens. all organic waste is discretely used as compost for the plants and all communications collateral uses 100% recycled materials.

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yonge piggies

yonge piggies (pronounced “young”, and then “piggies”) brings authentic canadian street meat to hong kong.

with a quality product and a quirky name, we set out to create a lively brand that would capture a witty spin on the street meat concept. the brand is a nod to the retro-style diners of the 50s and 60s, with a modern spin. each hotdog on the menu became a character in the story of yonge piggies. from jalapeno, the spicy hotdog, to beef, the cowboy, we created charismatic pig characters for each unique flavor.

highlighted with trimmings of aluminium, retro red leather details and pinup girls covering the walls, the interior space is designed to combine the friendly atmosphere of an american neighbourhood diner with the in-your-face energy of a contemporary eatery.

branding: substance limited
interior: substance limited in collaboration with nc design & architecture ltd

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Identity

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Interior

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Digital

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Advertising

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