paying homage to the classic parisian steak & frites la vache! brings forth the parisian bistro culinary staple to hong kong’s restaurant scene.
we were inspired by the french cartoonist jean-jacques sempé’s humorous style and created a playground for him to express his witty la vache! moments: tables, walls, coasters, wine labels, toilet paper…
we created the exploits of a mythical person that reflected the chef’s vision and the surprise pairing of ingredients. madam sixty ate is a mysterious adventurer and eclectic writer who delights us with her palate and imagination. her world view is modern with a twist, mirroring the style of food. her surreal experiences and astounding stories are reflected consistently throughout the brand using paintings, journal entries within menus, coasters and ultimately through the cuisine. the journey from discovering a new restaurant to after dinner farewell is a reflection of the journey madam has when she discovers the variable species which capture our imaginations.
black sheep restaurants is a hong kong-based hospitality group committed to offering a smattering of dining gems in a neighborhood clutter of restaurants. the black sheep team is focused on providing culinary experiences that master the basics.
we wanted to express the personality of the brand’s legacy in creating unforgettable mementos by developing a graphic language that holds a harmony of personalities. each detail has a special characteristic and quality that makes the member integral within the family.
”grass” s’avère être un véritable paradis du botaniste et un restaurant éco-responsable, limitant les émissions de carbone. vous y savourez les délices composés d’ingrédients venus de jardins verticaux. rien ne se perd, tout se transforme, les déchets organiques sont utilisés comme compost et la communication utilise des matériaux recyclés.
the energy is electric, propelling a youth culture revolution. hotshot, the new all-day diner in Repulse Bay, is inspired by the restless attitude and exploits of surfers and skaters. the brand identity and interior design are direct reflections of fearless low-rider graffiti lifestyle – melding plucky west coast grit and timeless cool.
the restaurant’s hangar interior is modeled around a lifeguard station, with iconic surfboards – each a one-of-a-kind masterpiece – adorning the walls (alongside vintage comics and classic beer crates). the materials used were chosen to reflect the era’s easy going aesthetic, incorporating sun-bleached wood, industrial corrugated steel surfaces, a big ass fan and bright neon signage. every last detail, from the custom airstream catering trailer to the comics on the menu, was custom-made and painstakingly crafted to transport customers back to a simpler, groovier time.
the restaurant mascot, Hotshot, epitomizes the spirit: tough, carefree and more than a little crazy.
the redesign of timothy oulton’s website captures the british brand furniture aesthetic and meticulous attention to detail. one of the challenges was to reflect their handcrafted product and timeless design. with retail outlets throughout the globe, the main idea was to extend their retail experience into a compelling and engaging digital experience. the website includes a full responsive interface adapted to all devices.
the ocean, protean and primeval, has enchanted many who have come before. along the coast of repulse bay beach, an oceanic sanctum has been imagined as a place of marvels, where one can experience beyond the surface of the sea and into the alluring depths of the unknown.
the restaurant’s interior invites you through a pool of dark blues and cyan, balanced with sandy brown finishes throughout. ceiling-to-floor windows offer a clear panoramic view of the sea-side on the horizon, diving into the deep through the portal frames flourished with silver leafs.
there is an emphasis on intimacy, as the ocean houses three private dining rooms for an added lap of luxury. magic is added with a backdrop of the ocean itself, while the walls of a jellyfish aquarium surrounding each private dining room, submerging each visitor into a pool of conversation as they observe the mystique of nature around them.
but the devil truly is in the details, with tableware and furnishings taking design cues from coral leafs, anemone spirals and fibonacci suites in shells – each designed to reflect the undersea organic geometry lives.
vietnamese street culture was the driving force for chom chom, a vietnamese restaurant nestled in hong kong’s soho district. we zeroed in on the most prevalent objects in hanoi’s street life – metal spoons, plastic stools and the flag – and turned them into recognisable symbols.
stencilled advertisements hastily painted on concrete walls became inspiration for chom chom’s typography. the layered and soft, absorbable feel of watercolour across all the visuals reflect the way the food drinks up the sauces it is dipped in, as well as how the cuisine is chopped up then layered back together.
guests at chom chom embed themselves with what is quintessentially vietnamese, transformed into stunning icons of the country’s true self.
a rich series of french confectionary imported from france, la madeleine de proust’s identity is inspired by the unexpected cues encountered throughout everyday live, reigniting forgotten recollections of the past. from that, le madeleine de proust transports you through a whimsical childhood, drawing on memories of french landscapes, artisans and mouth watering confectionary.
yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.
the red dot in the collaterals is the point of awareness in both a yogi’s practice and life, representing the distance of the journey, from beginning to end. each collection has a collectable series of city guides, printed in the look-book and on the hangtags. they are accessorized with a bobby pin for a mindful journey. one can also purchase a cardholders, which have the full set of hangtag journeys, covering hong kong, tokyo, new york and more.
