khromis

like a prism dispersing monochromatic light into a spectrum of colours, khomis is a catalyst for transformation. each frame empowers the individual to reveal a whole palette of emotions and personalities. resembling a pair of glasses, the logo is also an expression of refracted light paths. the interior uses mirrors to create reflections and perspective, manoeuvring light to display the product in the best possible way. a touch of wood warms up the interior, along with the coffee bar in the corner, creating a comfortable atmosphere for a multi-sensory experience.

the mills

 

find your thread in hong kong’s techstyle story.

when nan fung textile company first started weaving in the 1950s, cloth was the most important raw material. in today’s globalised fashion industry, the finished garment is one element in the complex, high-tech pursuit of making fashion. talent and creativity are the commodities in demand: talent for ideas, design and reaching consumers through brand and story. drawing on over half a century in the industry, the mills, a groundbreaking project from the nan fung group, recognises that today talent is the raw material that matters. it must be nurtured and developed in the same way that cotton must be woven into fine cloth. to that end, the mills, in the same building it has worked in for the past 50 years, provides aspiring designers, entrepreneurs, and fashion technologists with the tools, the know-how and the space to make a truly modern, global fashion business, through collaborations with other institutions, exhibitions, mentorship programs with skilled artisans and a cutting-edge fabrication lab. 

these are the mills of the 21st century.

Identity

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hermès

Hermès, the paragon of French luxury, has consistently transformed itself for over 178 years. So when we were tasked with creating a showcase for Hermès’ latest theme, Metamorphosis, we took inspiration from the most powerful transformative force on earth: nature. Through the use of kinetic and mechanical structures, we endeavored to mimic various types of organic form and continuous movement – from the mesmerizing ebb and flow of ocean waves, right down to the elegant spirals of DNA molecules.

The installations employ natural materials such as wood and moss – juxtaposed with metal and fabric – to tell a story of transformation from the raw to the refined, organic to designed.
Dynamic morphing structures – rotating racks and undulating display platforms – each delicately framing the Hermès winter collection, revealing and concealing in a constant revolving sequence. 3 distinct window installations were then applied to individual windows in each Hermès boutique in Hong Kong and Macau, a visual display showing the beauty of transformation.

Installation

 

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a boy named sue

“a boy named sue”, un multi-marques en ligne nommé ainsi en référence à la chanson de johnny cash, propose une collection d’objets socialement et écologiquement équitables. un système de formes nouvelles est adapté et décliné sur tous supports physiques comme numériques. au cœur de ce système visuel, le site internet a été ainsi pensé comme une pièce maîtresse, un espace interactif, de navigation facile pour une expérience intuitive.

Identity

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Digital

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a day with fé

yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.

the red dot in the collaterals is the point of awareness in both a yogi’s practice and life, representing the distance of the journey, from beginning to end. each collection has a collectable series of city guides, printed in the look-book and on the hangtags. they are accessorized with a bobby pin for a mindful journey. one can also purchase a cardholders, which have the full set of hangtag journeys, covering hong kong, tokyo, new york and more.

view the site

Identity

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jasmin noir

jasmin noir is a bespoke jewel brand made-to-order for none other than the affluent. each jewel is one of a kind, rare and distinct in its delicate shapes and motifs. the identity, digital presence and its collaterals have idiosyncratic patterns, representing the individuality of each stone.

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