Ebisoba Ichigen

Ebisoba Ichigen has achieved cult status amongst Japan’s most discerning ramen aficionados - the secret to its success has been the pairing of ramen with a shrimp based broth for an innovative twist to an old and popular recipe. For its first Hong Kong location, we designed a space that reveals the power of the flavour by using colors that reflect the ingredient, resulting in the bold and instantly recognisable Ebisoba Red. Reminiscent of the ribbed and curved shell of a shrimp, a sculptural canopy made up of individual pine strips runs from the street to the kitchen, paying tribute to the food while adding a touch of quirkiness to Ship Street.