The Fleming
Location
Hong Kong
Category
Hospitality
Scope
Strategy, Brand, Space, Product
Selected Press
In a 1970s building in Wan Chai, just steps from the Victoria Harbour, The Fleming Hotel reemerges as a 66-room boutique destination that speaks to Hong Kong itself. Once opened in 2006, we reimagined the architecture, interiors, products, and identity—a layered narrative where history, place, and culture converge. Every detail reflects the city, past and present, inviting guests to inhabit a space where Hong Kong’s identity is felt as much as it is seen.
The design draws from the city's maritime heritage and industrious energy of the 1970s, creating a character at once cultural, social, and efficient. Central to this story is the Star Ferry, a century-old icon that has connected people across the harbour and woven itself into Hong Kong’s collective memory. Its elegance and enduring presence became a guiding influence, shaping custom furniture, lighting, and the rhythms of the interiors.
Star Ferry Pier — David Ma
Star Ferry — Palani Mohan, Getty Images AsiaPac / Getty Images
A sense of nostalgia threads through the space, carried by colors and scents: carmine reds and bottle greens echo the hulls of ferries, fishing boats, and temples.
Engine Order Telegraph — Kolman Rosenberg, 2012
Apothecary-inspired toiletries and a bespoke aroma of sandalwood and amber imbue the hotel with a tangible sense of place.
Star Ferry Waterline — Alamy Stock Photo
The pencil and pen design draws from the waterline, where a ship's hull meets the surface. Each marking carries its own meaning.
