Image

Hokkaidon

Location

Hong Kong

Category

F&B

Scope

Strategy, Identity, Illustration

Pixel art of a green Android robot head with a blue stripe, fading into vertical green bars.

A unique take on a traditional motif, Hokkaidon’s graphic expression is a disruption of the tranquil pattern of “seigaiha”, the instantly recognizable blue rolling waves. Energy of the sea-to-table dishes unravels on the murals as an array of eclectic seafood break through the blue and white boundaries of the ocean, adding renewed vigor to this piece of Japanese heritage. Rice, the foundation of Japanese food and culture, is at the core of the logo, creating a pure and distinct brand that reflects the essence of chirashi.
A chef in a black uniform prepares food behind a glass partition, next to a blue circular "HOKKAIDON" sign on a light wood wall.
Image
White line art of a shrimp, fish tail, and tentacles against a dark blue background with horizontal wavy lines.
Image
Top-down view of a glass of amber liquid on a white coaster, with "HOKKAIDO" visible at the bottom, surrounded by patterned dishes and notebooks on a light wooden table.
A blue wooden menu, a small blue cup, and a patterned blue bowl with scattered rice grains on a light wooden table.
Dark blue and white business cards on a dark blue surface with scattered white rice.
A dark blue table setting with a light blue bowl, chopsticks in a small dish, a decorative ceramic piece, scattered rice, and two menus featuring a blue wave and fish design.
Image
Image
Japanese dining items on a dark blue cloth: blue patterned chopsticks, two ceramic bowls, a small container, and scattered rice.
A white and blue ceramic ornament, a white Hokkaido Sake coaster, and a purple Hokkaido Sake coaster are arranged vertically on a dark blue background with scattered rice grains.
Image
Two hands hold white gift bags with blue line-art landscapes against a blue striped background.
Two white paper bags with blue line art depicting waves, fish, and small boats, and a circular blue logo.
White and dark blue gift bag with a nautical design featuring a circular logo, wavy lines, and fish.
A flat lay of blue and white restaurant branding and tableware, including a menu with a wave pattern, ceramic bowls, chopsticks, and coasters, on a dark blue background.

Discover Similar Projects:

Mother Pearl

Video poster

Uncle Ming's

Image

Ebisoba Ichigen

Video poster