Hermès
Location
Hong Kong
Category
Retail
Scope
Window display, Visual Merchandising, Marketing
Hermès, the paragon of French luxury, has consistently transformed itself for over 175 years. So when we were tasked with creating a showcase for Hermès’ latest theme, Metamorphosis, we took inspiration from the most powerful transformative force on earth: nature. Through the use of kinetic and mechanical structures, we endeavored to mimic various types of organic form and continuous movement – from the mesmerizing ebb and flow of ocean waves, right down to the elegant spirals of DNA molecules.
The installations employ natural materials such as wood and moss – juxtaposed with metal and fabric – to tell a story of transformation from the raw to the refined, organic to designed. Dynamic morphing structures – rotating racks and undulating display tables – each delicately framing the Hermès winter collection, revealing and concealing in a constant looping sequence. These window installations were then applied separately in different Hermès boutiques as a testament to the beauty of transformation.
.DcFPsjLE.jpg)
